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This is 

how it

begins

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Campaign:

School identity of SMLC, HKU

Pattern for each of the 17 cultural/language programmes was made by incorporating traditional patterns and the school's abbreviation.

Goods and other print materials have been created with these patterns.  

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China Studies

China Studies

This is a symbol of "Good Luck" in Chinese. The "SMLC" is visible by looking at the gap inside the symbol

Thai

Thai

With the shape of a traditional Thai pattern, the SMLC is easily embedded in the curls

African Studies

African Studies

As there are too many cultures in the whole African, I have decided just to use some animals for that

Swedish

Swedish

2 "SMLC" are hidden in each snow flake that could see on all those Swedish knitting.

Italian

Italian

Note that it has 2 patterns for Italian, one seamless, one flawless :)

Japanese Studies

Japanese Studies

The wave pattern as the background and the sakura pattern in the front are quite typical Japanese

Arabic

Arabic

Along with the beauty of Geometric patterns, the curvy front Arabic symbol is also embedded with "SMLC"

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